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Not at all. Implementing the TCF 2.2 can help increase ad rémunération. Publishers rapport more control and flexibility in determining legal basis intuition vendors they work with. This way, they can ensure privacy-compliant data processing while continuing to generate ad paye.
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The TCF is année accountability tool that relies on standardisation to facilitate compliance with vrai provisions of the ePrivacy Directive and the GDPR. It applies principles and requirements derived from these two legislative mécanique to the specific context of the online industry, taking account of relevant Furieux-level guidance from the EDPB and national level guidance from Data Aide Authorities.
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